IBM's New 'Presence Zones' Help Retailers Transform In-Store Experience

At the National Retail Federation event next week, IBM will showcase a new technology that merges in-store, online, and mobile shopping into a single customer experience.  The technology helps retailers give shoppers a 360 degree experience that connects every touch point to deliver smarter, more personalized promotions. To learn more about this new technology, I talked with Craig Hayman, the General Manager of Industry Solutions for IBM and leader for IBM's Smarter Commerce initiative.